Browsing: Marketing

Manucurist is a Parisian nail brand that has become a consumer and influencer favorite for its innovation, sustainability, and health-focused…

Opinions expressed by Entrepreneur contributors are their own. When my wife, Maria Baradell, posted Instagram and TikTok videos of herself…

Email marketing ROI is crucial for evaluating the success of your campaigns. Are your efforts paying off? Understanding this…

This month Glossy hosted Glossy Beauty Pop, a conference where beauty influencers, brands, and experts come together to network and…

Top Black Owned and Founded Beauty Brands in Influencer MarketingThe beauty industry is historically a very competitive space that can…

Gen Z has an estimated $450 billion in global spending power. They are also the first social media native generation—…

For over 10 years, Roberta Cammisa has worked for beauty and fashion brands like Ray-Ban, Net-a-Porter and Charlotte Tilbury. Now,…

The pressing question on every CMO’s mind today is: How can I do better, get more, for less?Brands are navigating…

Elena Suarez, Associate Director of PR & Influencer Marketing at Pierre Fabre USA, has 12 years of experience in scaling…

I’m always on the lookout for great influencer marketing resources. As a marketing specialist at an influencer marketing company, I…