Browsing: business

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Poor Genrich Altshuller was an inventive genius, engineer, scientist, journalist, and author. Yet he was jailed in a Soviet gulag…

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar, Br. Bronner’s Wikipedia page states: “Dr. Bronner’s Magic Soaps is…

Trust and confidence are closely linked and are at the base of consumer willingness to believe brand performance promises and…

Uncertainty around US economic policy is near record highs. As measured by the Federal Reserve, the index of uncertainty reached…

A couple of years ago, it was really clear that drivers who needed rental cars did not want to drive…

In an era where digital engagement is the heartbeat of business success, small enterprises are discovering the transformative potential…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

All too often, we find brands laser-focused on touting their “superior” specs — formulations, ingredients, sourcing, process, science, engineering and…

Prior to COVID-19 and the price hikes of manufacturers, Beyond Meat and Impossible Foods were darlings of the food world.…