Browsing: business

A brand is a promise of a relevant, differentiated trustworthy experience. Defining a brand means knowing the functional, emotional and…

With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view. Since the turn of the century, uncertainty has been…

Recently, someone asked me: What is your theory of change? This question has stayed with me. Not because I didn’t…

I’ve been reading about soft power a lot lately. Soft power…. It’s a term we typically associate with nations—with their…

A day does not go by without a brand reference to value. In an uncertain environment, brands are particularly laser-focused…

The possibility exists that U.S. food manufacturers will need to eliminate food colors from their offerings. If this happens, products…

Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of the most talked-about partnerships in years. Within days…

In uncertain times, a promise is not enough. Today, 73% of Americans are anxious about the results of the 2024  election,…

Kelly Carter, Leader, Virtual Sales Canada at Cisco Meraki Jill Crowley, Senior Manager of Cloud Architecture at Softchoice    …

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…