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Home»Advertising»SpinCo News Fails to Spark an MSNBC Ratings Renaissance
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SpinCo News Fails to Spark an MSNBC Ratings Renaissance

Editor-In-ChiefBy Editor-In-ChiefNovember 26, 2024No Comments3 Mins Read
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SpinCo News Fails to Spark an MSNBC Ratings Renaissance
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Wednesday, November 20

MSNBC remained below the million mark in total viewers on the day that Comcast announced plans to spin the network off into a new venture, SpinCo. The Last Word with Lawrence O’Donnell was the only MSNBC show to cross the million mark in total viewers, and also finished first among A25-54 viewers. Meanwhile, Hannity was the only Fox News show between 7-10 p.m. that registered under three million total viewers.

25-54 Demographic (Live+SD x 1,000)

Total Day: FNC: 254 | CNN: 67 | MSNBC: 51
Prime: FNC: 425 | CNN: 106 | MSNBC: 62

FNC: CNN: MSNBC:
4PM Cavuto:
197
Tapper:
66
Wallace:
74
5PM Five:
362
Tapper:
62
Wallace:
—
6PM Baier:
283
Blitzer:
81
Melber:
60
7PM Ingraham:
363
Burnett:
101
Reid:
55
8PM Watters:
473
Cooper:
96
Hayes:
56
9PM Hannity:
373
Collins:
108
Wagner:
53
10PM Gutfeld:
430
Phillip:
112
O’Donnell:
77
11PM Gallagher:
253
Coates:
56
Ruhle:
40

Total Viewers (Live+SD x 1,000)

Total Day: FNC: 2.208 | CNN: 396 | MSNBC: 617
Prime: FNC: 3.309 | CNN: 457 | MSNBC: 838

FNC: CNN: MSNBC:
4PM Cavuto:
1.970
Tapper:
593
Wallace:
906
5PM Five:
4.080
Tapper:
545
Wallace:
—-
6PM Baier:
2.909
Blitzer:
536
Melber:
767
7PM Ingraham:
3.132
Burnett:
554
Reid:
695
8PM Watters:
3.734
Cooper:
482
Hayes:
753
9PM Hannity:
2.972
Collins:
448
Wagner:
715
10PM Gutfeld:
3.221
Phillip:
442
O’Donnell:
1.046
11PM Gallagher:
1.790
Coates
238
Ruhle:
562
1 2 3
CNN Fails Fox News MSNBC news Ratings Renaissance Spark SpinCo
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