This one may resonate with all the parents out there wrangling wilful young kids. Liquid Death presents the battle between parent and child as an extreme sport – and promotes its highly caffeinated energy drink as a tool to help you through.
To win a year’s supply of the drink, you can post your own most desperate and undignified parenting moments. The whole campaign was created in-house.
It’s a clever way of growing your consumer base without alienating existing customers. And puts Liquid Death into Red Bull territory without having to do anything as extremely expensive as taking a man into space.
Mixed martial arts never looked so relatable.
MAA creative scale: 7.5
