Even the free-spirited Madonna, combined with maverick designers Dolce & Gabbana, can’t seem to escape the clichés of fashion advertising.
This new film for classic D&G fragrance The One features a lot of very good looking people looking sensual and moody, as you’d expect. The Madonna factor comes from the raunchy crotch shots and and vaguely steamy romps with younger men – plus she’s singing the soundtrack in Italian.
The film aims to channel the “timeless essence” of Italian cinema, while directing duo Mert and Magnus – both from a fashion background – clearly know how to make everyone look beautiful.
Not quite as groundbreaking as they are making out, but nevertheless it’s compelling viewing and a nice reminder of a 30-plus year partnership between the brand and the pop icon.
MAA creative scale: 8
