Cisco Live 2025 in Amsterdam has officially wrapped up and our SMB booth was a hive of activity—buzzing with partners, customers, and industry leaders eager to see how Cisco is making IT simple, secure, and scalable for small and mid-sized businesses.
A Booth Built for Experience
Our goal was to go beyond just talking about SMB solutions—we wanted to show them in action. With live demos, real-world use cases, and expert-led sessions, attendees got hands-on experience with technologies designed to help SMBs grow and scale with confidence.
Key highlights included:
✅ Secure Networking & Wi-Fi: Showcasing how businesses can stay connected with Cisco Meraki.
✅ Collaboration & Hybrid Work: Demonstrating the power of Webex for SMBs.
✅ Simplified Security: Helping SMBs navigate the cybersecurity landscape with Cisco Secure solutions.
AI: The Game-Changer for SMBs
Artificial intelligence was a major theme across Cisco Live, and SMBs stand to benefit just as much as large enterprises. From AI-enhanced security to predictive analytics in IT management, AI is transforming how businesses operate. At the SMB booth, we demonstrated how AI is embedded into Cisco solutions to:
- Automate IT troubleshooting — reducing downtime and manual effort
- Enhance security with AI-powered threat detection
- Provide intelligent insights for smarter decision-making
For SMBs, AI isn’t the future—it’s here now, helping them do more with less.
SMB Strategy in the Spotlight
Beyond the technology, Cisco’s SMB strategy was a hot topic. We had meaningful conversations with partners and customers about how we’re driving scale, speed, and solutions tailored for SMB growth. From partner enablement to go-to-market programs, our discussions reinforced Cisco’s commitment to empowering SMBs.
A Big Thank You!
A huge thank you to our partners, customers, and Cisco team for making the SMB booth a standout success. The energy and engagement we saw reaffirm that SMBs are a key growth engine—and Cisco is here to support them every step of the way.
Missed us at the event?
Visit our SMB Solutions page and reach out to learn how Cisco can help your SMB customers thrive in 2024 and beyond!
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