A&W Expands Midwest Presence with Wisconsin Franchises

A legacy brand known for Root Beer made fresh on-site and other all-American classics identifies Milwaukee and Madison, Wis., as prime markets for continued growth. 

A&W Restaurants, the all-American quick-service restaurant that’s been serving communities for more than 100 years, has revealed its strategic plans to expand the brand’s presence in Wisconsin via the Milwaukee and Madison markets with the help of existing and new franchisees.

This presents the area’s aspiring entrepreneurs with the opportunity to grow a legacy brand with a robust business model in their local communities. Furthermore, the brand has plans of opening 3-5 locations in Milwaukee and 2-4 in Madison over the next 5 years.

Madison is the fastest-growing area in the state, and Milwaukee is home to a growing, educated workforce. Reports show that the downtown area has the region’s most skilled labour force, employing nearly 85,000 workers. A&W Restaurants’ expansion into Milwaukee and Madison provides a unique opportunity for the two cities’ growing population of educated young professionals and supports the entrepreneurial talent in the area.

A&W Floats into Wisconsin

“A&W Restaurants has provided American favourites to Wisconsin for decades, adding quality and value to the guest experience while adapting to consumer needs,” said Kevin Bazner, CEO of A&W. “A&W has a positive track record for success in Wisconsin with established communities who love and recognise our brand across the state. Milwaukee and Madison present a unique opportunity for us to expand into established communities that still have room to support new businesses.”

A&W Restaurants has been a part of Wisconsin for over eight decades, becoming a local family favourite and creating memorable moments with quality food that brings people together. With more than 55 locations across Wisconsin and over 850 total restaurants spanning the U.S. and Asia, A&W Restaurants is owned and operated by a network of dedicated franchisees who value quality, service, and community at their core.

“I’m a third-generation A&W Restaurants owner who has been with the brand since childhood. My grandmother started the business in 1962, then my father took over and now me. A&W Restaurants has over 100 years of experience and a rich history of providing guests with freshly made Root Beer and a place for families to make unforgettable memories,” said Anthony Walker, A&W Restaurants franchise owner. “My experience as a franchise owner and member of the National A&W Franchisee Association is invaluable. I’m proud to be a part of an organisation that values my opinion, prioritises my needs, and gives me a voice to speak about how we can continue to evolve, grow and innovate in this business. I’m grateful for my team’s hard work and dedication to serving and providing a quality experience to our community.”

A&W Invites Wisconsin Entrepreneurs to Join the Franchise Family

A&W Restaurants is actively seeking out all potential prospects to help drive Milwaukee and Madison’s expansion. Eligible candidates range from first-time owners/operators to investors diversifying their business portfolios. To join a brand with over 100 years of experience and a team with a proven track record for helping its franchise owners reach their business goals, the initial franchise fee to start a new A&W Restaurant franchise is $30,000.

To learn more about franchising with A&W Restaurants, visit its franchise website here.

Related