Tesco has such a grip on the UK food market that you can hardly blame it for trying something a bit different. Like its new ‘Need Anything From Tesco’ line and ‘Whoosh’ delivery service.
Agency BBH is flirting with a darker tone, this is the darkest yet with the spooky delivery driver. Adventurous yes, a bridge too far maybe.
MAA creative scale: 6.
*But its vegetables are still rubbish…
