Michael Litt
Activate full-funnel revenue with Video Agent— your always-on AI-powered assistant for scaling video-first customer engagement.
At Vidyard, our mission has always been simple: help businesses grow with video. From our earliest days of hosting video content to our latest AI-powered video innovations, we’ve remained focused on giving go-to-market teams a better way to connect, convert, and close.
But something big is changing. Pipeline is harder to generate. Buyers are becoming more particular about the kind of content they engage with across the funnel (spoiler: They don’t want to be treated like a line item in your CRM or read another wall of text.) And the days of throwing headcount at every challenge are long gone.
So how are revenue teams meeting the moment?
Today, we’re crystallizing our vision for the future of revenue and by relaunching Video Sales Agent as Video Agent, your full-funnel AI-powered revenue assistant.
Why the change to Video Agent?
When we launched Video Sales Agent, we were solving a very specific problem: helping sales teams cut through the noise and book more meetings using personalized, AI-generated video workflows. And it worked.
Adoption of AI Avatars shot up 12X. Customers using Video Sales Agent noticed increased response rates and reps booking more qualified meetings faster. Heck, even our own revenue team started putting up numbers.
And that’s when it clicked: We didn’t just build a sales tool—we built a revenue engine.
Video Agent is the beginning of a new era where AI-powered video agents support every stage of the customer funnel. From prospecting and lead nurture to retention, expansion, and renewal.
The whole enchilada.
Like an always-on digital teammate fully dedicated to growing your revenue, Video Agent helps set customer expectations for meetings, spark new conversations, and drive best next steps at every stage of the customer funnel. And it does it all in a highly-engaging video format that centers human connection and puts your team face-to-digital face with customers.
It’s your brand, your message, your reps, delivered at scale through the most powerful medium on the internet: video.
Need to warm up a cold lead? Video Agent can do it.
Need to make sure a prospect doesn’t ghost a booked meeting? Video Agent has your back.
Need to surface expansion opportunities across your install base? Video Agent is on it.
We’re talking about completely automatic full-funnel revenue activation, powered by AI and video.
Check out the (growing) list of use cases on our new Video Agent hub.
The future of revenue is personal, scaleable, and video-first
I spend a lot of time with customers, getting to know their challenges and working with them on scalable long-term solutions. And it seems every go-to-market team is asking the same question right now: How do we grow without increasing our costs?
Video Agent is our answer.
It helps your people do their best work without getting buried in tasks that can (and should) be automated. It frees your reps to focus on closing. It gives your CS team time to build relationships. And it makes every customer touchpoint feel warm and intentional.
This is not about replacing people on your revenue team. It’s about amplifying them.
And if you’re serious about scaling revenue in this new era, that’s exactly what you need. Just take it from revenue leaders at Gong and LinkedIn, who will be joining us at HubSpot INBOUND to cover this very topic.
So what’s next for revenue teams?
This name change is just the tip of the iceberg.
We’ve already made major upgrades to the AI that powers Video Agent, starting with more lifelike Avatars. Videos now feel even more human, thanks to enhanced lip-syncing, facial expression, and speech clarity. In addition, our new Campaigns experience makes it easier than ever to create and scale personalized outreach, complete with dynamic scripts, layouts, and even custom background images. And with dynamic video titles that auto-populate with viewer data across platforms like Salesloft and HubSpot, every message feels tailor-made – because it is.
Teams using Video Agent are already seeing stronger prospecting, pipeline, and revenue performance from this scaled personalization across the funnel.
And we’re not slowing down.
In the coming quarters, we’ll be doubling down on our mission to help businesses grow with video and expanding the ways Video Agent can drive impact for your business. Think smarter playbooks. Deeper integrations with tools like HubSpot, Zapier, LinkedIn, and Gmail so your team can trigger video workflows within the tools they already use daily. More visibility into revenue impact. And more control over the way your team builds trust with customers.
Bottom line: Video Agent helps revenue teams do more, stay aligned, and engage with customers in a way that actually converts.
We are witnessing the traditional sales model being rewritten in real time. The future of connected, AI-powered revenue generation is already taking shape with Video Agent leading the way.
If you’re a revenue leader looking for an edge, this is it.
Let’s go.
