L’OCCITANE Group Leads by Example

Sustainability remains central to the L’OCCITANE Group’s philosophy on beauty, guiding every stage of its product development, from ingredient sourcing to formulation and packaging. The Group’s portfolio of brands actively promotes sustainable beauty by prioritising responsible sourcing practices and environmentally conscious product design, reflecting a long-standing commitment to ethical and eco-friendly innovation.

Nature-Inspired, Ethically Made

Rooted in long-term collaboration with local communities and biodiversity conservation, the Group’s brands aim to offer more sustainable choices to customers through responsible sourcing and product design.

This commitment is brought to life in a series of short digital videos, offering a close-up look at the sustainable sourcing and design practices behind the L’OCCITANE Group’s brands. Each film highlights one brand and a key element of its approach – to water, immortelle, shea sourcing, and packaging design – showcasing what biodiversity regeneration efforts look like in practice.

• Water: after identifying that 58% of its water use occurs in their supply chains, L’Occitane en Provence and Melvita have worked with producers and local NGOs to reduce consumption and create water-saving guidelines. To continue its nature stewardship, the Group’s production site in Lagorce is being transformed into its first circular water factory.
• Immortelle: L’Occitane en Provence’s cultivation of immortelle, a Corsican flower with anti-ageing properties, is 100% organic, growing wild seeds that preserve the flower’s rare genetic heritage and protect local biodiversity through regenerative agriculture.
• Shea: West African butter known as ‘women’s gold’ is a key ingredient in many L’Occitane en Provence products. In Burkina Faso and Ghana, the Group’s €2 million RESIST programme has supported women in shea cooperatives, combining scientific data with traditional knowledge to conserve parklands and enhance livelihoods.
• Packaging: In Florence, Dr. Vranjes Firenze champions elegant, sustainable design with refillable glass diffusers and 100% recycled PET refills, an exceptionally high-performing product in its eco-conscious collection.

Beauty with Purpose: L’OCCITANE Group’s Commitment to Sustainability

Adrien Geiger, CEO of Maison L’Occitane en Provence, said, “We depend on nature and must take responsibility as its stewards, both individually and collectively. Together, we are leading the transition from conventional practices to sustainable farming models that restore and give back to nature. It’s not just about preserving our resources but also about securing the future viability of our entire ecosystem.”

The L’OCCITANE Group, a certified B Corporation™, is committed to investing in nature-positive value chains. Anchored in the Group’s mission – ‘with empowerment we positively impact people and regenerate nature’ – our digital series demonstrates how biodiversity regeneration takes shape on the ground, from circular design to sustainable farming. The campaign invites global audiences to look more closely at the L’OCCITANE Group’s ingredients and packaging and the ecosystems, producers, and innovations that make responsible, sustainable beauty possible.

For more information about the initiative, visit their official website here.

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