It’s taken a little longer than Elon Musk had hoped, but X has officially announced that 4k video uploads are now supported in the app.
So now, you’ll have more options when presenting your video clips on X, which could help you reach a wider audience, and gain more traction with your uploads.
Selected creators were actually given the capacity to upload 4k clips last month, but now, X has expanded that to all X Premium subscribers.
X has been developing 4k support for some time, with Musk originally noting that it was coming as part of his broader “everything app” plan in 2023.
Musk actually expected to have full 4k support in the app enabled by the end of 2023, but complications in implementation have seemingly delayed the full roll-out till now.
And with more X content being viewed on TV sets, and X increasing its focus on video content, it’s now an even more important update, which is why X has seemingly made it a bigger focus of late.
So good news for those looking to build their audience on X, with more options to present your best quality work, and reach an audience in the app.
Of course, you will (seemingly) have to subscribe to X Premium to do so, but if that’s where your target audience is active, it could be worth that additional cost.
On another front, X is also developing improved live-streaming options.
X hasn’t shared any specifics as yet, but it seems likely that improved streaming options, which will facilitate expanded broadcast capacity, will be on the cards in a coming update.
We’ll keep you updated on any progress.
