Browsing: Positioning

What happens when brand magnetism starts to fade, and why are we seeing an epidemic of brands that exist in…

While the term strategy is invoked routinely in marketing plans, in truth, actual strategy is often missing, misapplied, or simply misunderstood.…

In 2018, Harvard Business Review included an article on its website titled, “ When It’s Smart to Copy Your Competitor’s…

If you are a person of a certain age, you remember that a food revolution took hold in the late…

There is a lot riding on Brian Niccol’s shoulders as he takes the helm at Starbucks. Barron’s, the financial newspaper,…