Browsing: Positioning

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we…

The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different.…

Not to beat this Cracker Barrel fiasco into the ground anymore, but there is a problem when brand marketers use…

Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the…

Hain Celestial Group, the natural foods and organic personal care enterprise, just reported less than stellar results. This is not…

Chaos is a recurring condition of civilization. Whether caused by an outside force or the enemy within, chaos can put…

Why do some brands spark passionate debates while others are quickly forgotten? The answer lies not in what they embrace,…

Luxury has always been built on discipline. Scarcity, heritage, and control transform objects and experiences into symbols of status. Social…

Exclusivity has always been the currency of luxury. Scarcity, discretion, and control are what transform an object into a symbol…

As a CMO or Marketing Director, you’ll know that companies tend to get more complicated as they grow. You may…