Browsing: Positioning

When an iconic brand begins to fade, the decline is rarely dramatic. In iconic brands, financial performance often lags changes…

Brands that lead today do three things exceptionally well. They create an emotional advantage that customers cannot get elsewhere.They establish…

Once again, Amazon is startling the retail landscape. Now, it is the arrival of a big brick-and-mortar store: 230,000 square…

For twenty years, the CPG innovation failure rate has remained between 70% and 90%. During that same period, the industry…

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we…

The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different.…

Not to beat this Cracker Barrel fiasco into the ground anymore, but there is a problem when brand marketers use…

Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the…

Hain Celestial Group, the natural foods and organic personal care enterprise, just reported less than stellar results. This is not…

Chaos is a recurring condition of civilization. Whether caused by an outside force or the enemy within, chaos can put…