Browsing: Marketers

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

My odd last name, “Wunker,” comes from the medieval German word for “flag-waver.” We were the idiots in the army…

Now twice as long—four days, instead of two—Amazon’s 2025 Prime Day is stepping into unknown territory.Below are four trends marketers…

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies…

1. Paralleled by a growth in online shopping. Perhaps the most widely touted benefit of online shopping is efficiency. Simpler.…

Networking is the lifeblood of an influencer marketer’s career, making it essential to continuously cultivate and strengthen professional connections. Just…

If you’re an influencer marketer, then you know that a lot of your time can get sucked into dull or…

Will TikTok remain available in the U.S.? Can X (formerly Twitter) survive its troubles? And how will generative artificial intelligence…

SAN FRANCISCO (July 25, 2024) — A new survey from Traackr, the leading performance-driven influencer marketing platform, found that only…

Is AI the end of Marketing? Answering this question in the affirmative puts you in fraught company. Many have proclaimed…