Browsing: Influence

By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and…

Scanning electron microscopy (SEM) for Au-nanoparticles in Norway spruce needle tissue colonized by bacteria. Credit: Environmental Microbiome (2025). DOI: 10.1186/s40793-025-00770-x…

By: Chelsea Goodson Being a content creator isn’t just about producing videos, writing captions, or curating the perfect photo grid.…

A recent study by McKinsey & Company documents the continuing decline in the influence of the marketing function and the growing…

It may only be July, but back-to-school season and fall weather will be here before we know it. Brands, of…

At the dawn of the Covid pandemic, I wrote a newsletter about the approaching virus that highlighted what I saw…

By Gabriella Vitelli  When you think of LinkedIn, job hunting and networking might be the first things that come to…

By Gabriella Vitelli   Every April, Palm Springs transforms into more than just a music festival—it becomes a content creator’s dream.…

Elon Musk has opinions on how a lot of the world’s countries should be run. He has weighed in on…

By Avalon VanDercook  In today’s ever-evolving digital landscape, influencer marketing is an essential tool for brands looking to expand their…