Browsing: Growth

There may be no more important function within a brand-centric company than marketing to influence future financial (cash flow) success. Financial…

If you have spent any time dealing with AI digital entities to solve your brand problem, you will not be…

Amid all the issues surrounding air travel over the holidays, one thing that makes flying worth considering is safety. We…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

This month, Starbucks announced that its coffee delivery business is now a $1.0 billion business. Yes, that’s right, $1.0 billion.…

One of the things that makes marketing advice sound so specious, at times, is when the marketing advice dished up…

It is axiomatic that marketers should know their customers. In many firms, it is the role of marketing to speak…

Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term value. Yet every November, many return to one…

Branding is a business strategy. It can justify higher margin because customers trust the brand based on their prior experience…

Seminal research demonstrates that companies who underinvest in branding potentially face an extinction event as diminishing share of market and…