Browsing: Growth

Poor Genrich Altshuller was an inventive genius, engineer, scientist, journalist, and author. Yet he was jailed in a Soviet gulag…

Uncertainty around US economic policy is near record highs. As measured by the Federal Reserve, the index of uncertainty reached…

A couple of years ago, it was really clear that drivers who needed rental cars did not want to drive…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

It is axiomatic that a successful brand should command a premium price in the marketplace. Customers willingly pay such premiums…

In its most recent January 2025 earnings report, Boeing indicated it suffered a $4 billion loss, roughly four times “worse”…

The numbersPublicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of €16 billion ($16.52 billion). Organic growth…

For decades, marketers have embraced the concept of a “consideration set”—a supposedly stable group of brands that consumers weigh before…

Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and…

B2B and B2C brands are often assumed to be very different. One big assumption is that B2C brands are bought…