Browsing: Growth

For C-suite leaders facing massive disruption whether from AI, tariffs, or global realignment the question of brand positioning is no…

Bain publishes a good analysis every year of so-called insurgent brands in the U.S. FMCG (fast-moving consumer goods) market. For…

Peloton, Kohl’s, Target, General Mills, Macy’s have something in common. These brands are engaged in brand turnarounds. Some of these…

Amazing about face. In a world where deals and promotions abound, where “conquesting and conquering” customers has become the modus…

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Reddit published…

A brand needs a vision. A brand vision is not just an idea. A brand vision is a determined goal.…

The public has moved on — even if politics hasn’t. Across rich and poor countries alike, people now expect economic…

Kraft Heinz is having another “brand-wagon moment.” Its new CEO, Steve Cahillane, announced that the organization would be postponing the…

I have a special spot in my heart for Memory Brands, because I have worked on so many of them…

The operation of your website requires traffic to reach success, yet you must turn visitors into customers who make…