Browsing: Growth

A couple of years ago, it was really clear that drivers who needed rental cars did not want to drive…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

It is axiomatic that a successful brand should command a premium price in the marketplace. Customers willingly pay such premiums…

In its most recent January 2025 earnings report, Boeing indicated it suffered a $4 billion loss, roughly four times “worse”…

The numbersPublicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of €16 billion ($16.52 billion). Organic growth…

For decades, marketers have embraced the concept of a “consideration set”—a supposedly stable group of brands that consumers weigh before…

Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and…

B2B and B2C brands are often assumed to be very different. One big assumption is that B2C brands are bought…

Wataru Suzuki / Nikkei Asia: Chinese esports companies, including Tencent and Huya, face growth challenges in China, the world’s biggest…

Innovation in fast food is often measured by the sizzle of a new product launch or the sleekness of a…