Browsing: business

Ferrari’s recent introduction of the Luce, its first fully electric four-door model, has sparked exactly the kind of controversy one…

Alongside category design, messaging, storytelling, and thought leadership, positioning is where your company claims its strategic seat within the market’s…

The criticism was predictable. A revered luxury watchmaker partners with Swatch, introduces a colorful US $400 pocket watch, and collectors…

Each year, research firms such as CB Insights analyze why both startups and new products from mature companies fail. On…

Increased relatability & Trust Nothing helps your audience (read: potential customers) identify and relate to your business than a solid…

Think about the last time you stared at a loading spinner. The irritation arrives quickly. You count to three, sigh,…

It is just astounding that after more than 35 years, some marketers are still using the flawed funnel approach to…

Most mid-market leaders are not short on ideas. They are short on confidence. They are being asked to move faster…

Former WPP CEO Mark Read, who stepped down from WPP a year ago, is launching a conference that aims to…

Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is hoping to pierce the boredom barrier among its…