Browsing: business

Peloton, Kohl’s, Target, General Mills, Macy’s have something in common. These brands are engaged in brand turnarounds. Some of these…

Amazing about face. In a world where deals and promotions abound, where “conquesting and conquering” customers has become the modus…

Support CleanTechnica’s work through a Substack subscription or on Stripe. The revelation that the spreadsheet behind Hawaiʻi’s headline LNG savings…

Kraft Heinz is having another “brand-wagon moment.” Its new CEO, Steve Cahillane, announced that the organization would be postponing the…

Consumers are using AI as a brand hack. Which says as much about consumers as AI. None of which is…

The ability to continue operating safely in an unsafe environment where competitors cannot is a competitive advantage that is rarely…

I have a special spot in my heart for Memory Brands, because I have worked on so many of them…

The Seattle Seahawks won the Super Bowl, as we all know. Numerous video recaps of the game, a wide variety…

Decades ago, in the annals of advertising agency history, BBDO had an approach to creating winning communications. It was called…

The operation of your website requires traffic to reach success, yet you must turn visitors into customers who make…