Browsing: business

SK Networks, an artificial intelligence (AI)-centric holding company leading innovation across its headquarters and subsidiaries while driving future business value,…

Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start…

Once there was a really fun, spirited airline that flew out of Dallas, Texas. This airline positioned itself as “The…

I haven’t devoted much space to AI-related stories due mostly to the vast overload of perspectives already in the public…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Poor Genrich Altshuller was an inventive genius, engineer, scientist, journalist, and author. Yet he was jailed in a Soviet gulag…

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar, Br. Bronner’s Wikipedia page states: “Dr. Bronner’s Magic Soaps is…

Trust and confidence are closely linked and are at the base of consumer willingness to believe brand performance promises and…

Uncertainty around US economic policy is near record highs. As measured by the Federal Reserve, the index of uncertainty reached…

A couple of years ago, it was really clear that drivers who needed rental cars did not want to drive…