PTT has initiated a timely and impactful effort to strengthen Thailand’s grassroots economy through its “Market of Happiness” programme, a project designed to uplift small entrepreneurs and local communities. Launched by Energy Minister Mr. Ekanat Promphan alongside senior
Mr. Ekanat Promphan, Minister of Energy , alongside M.L. Piktong Thongyai, Chief Executive Officer, and Mr. Suchart Ramas, Managing Director of PTT Oil and Retail Business Public Company Limited (OR), the initiative offers free retail space within PTT service stations, beginning with its first event in Kanchanaburi province.
Reported by RYT9, this initiative signals a meaningful shift in how large corporations can support inclusive economic growth. By removing the cost barrier of physical retail space, OR is giving small vendors, farmers, and local producers access to high-traffic locations where they can reach more customers and increase their incomes. For many, this opportunity represents not just a boost in sales, but a chance to compete in a marketplace that often favours larger players.
A community-driven initiative to boost incomes and stimulate local economies
The “Market of Happiness” also reflects the broader “Thai Helps Thai” philosophy, which emphasises mutual support and resilience in the face of economic pressures. As households continue to navigate rising living costs, initiatives like this play an essential role in easing financial burdens, while simultaneously stimulating local economies.
PTT service stations, traditionally seen as transit points, are being reimagined as vibrant community hubs. This transformation aligns with OR’s “Adding Opportunities (Good Good Good)” concept, which focuses on fostering sustainable growth through community development. By connecting people, products, and opportunities in one space, the programme enhances both economic activity and social cohesion.
PTT’s community-first vision
Efforts such as the “Market of Happiness” underscore PTT’s evolving role as more than just an energy company, positioning it as a socially responsible organisation committed to giving back to the communities it serves. By opening its service stations to small entrepreneurs and local producers at no cost, PTT is actively redistributing opportunities, supporting livelihoods, and strengthening grassroots economies.
This community-first approach not only reflects genuine corporate responsibility but also reinforces public trust, an increasingly valuable asset in today’s competitive landscape. Such initiatives contribute significantly to elevating PTT’s global standing, complementing its recent recognition as the Brand of the Year at the World Branding Awards, where consistent demonstration of social impact, sustainability, and brand credibility is a key criterion.
