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Home»BLOG»Advertising»MS NOW Has Demo Growth in Primetime and Total Day
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MS NOW Has Demo Growth in Primetime and Total Day

Editor-In-ChiefBy Editor-In-ChiefJune 4, 2026No Comments4 Mins Read
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MS NOW Has Demo Growth in Primetime and Total Day
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When looking at these networks’ performance during the same period a year ago:

  • During primetime, Fox News was flat in total viewers and fell by -24% in the A25-54 demo. During total day, the network posted losses of -2% in total viewers and -26% in the demo. It was the only network with declines within this yearly comparison.
  • MS NOW was up +23% in total viewers and +54% in the demo. During total day, the network was up +10% in total viewers and +21% in the demo.
  • In primetime, CNN grew by +58% in total viewers and +77% in the demo. During total day, it rose by +40% in total viewers and +41% in the demo.
PROGRAMMING:

Fox News had 14 out of the 15 spots of the most-watched cable news shows of the week, with The Five on top with 3.33 million total viewers at 5 p.m. ET. MS NOW was represented in the chart by The Last Word with Lawrence O’Donnell, airing weeknights at 10 p.m. ET, with 1.194 million total viewers at No. 15.

The Five also finished first in the Adults 25-54 demo, averaging 285,000 viewers at 5 p.m. ET. Fox News held 12 of the 15 top spots in the demo, with CNN’s The Source with Kaitlan Collins landing in 8th place with 161,000 demo viewers. CNN was also represented in the chart at No. 14 by CNN NewsNight with Abby Phillip, airing weeknights at 10 p.m. ET, with 142,000 demo viewers. MS NOW’s All in with Chris Hayes, which airs weeknights at 8 p.m. ET, ranked 15th with 141,000 demo viewers.

May 25, 2026 (Nielsen big data + panel):

Prime Time

Fox News MS NOW CNN
• Total Viewers: 2,299,000 881,000   590,000
• A25-54: 183,000 100,000   108,000

Total Day

Fox News MS NOW CNN
• Total Viewers: 1,448,000 554,000   432,000
• A25-54: 130,000 57,000   69,000

Week 5-25-26 Cable Ranker P25-54 BDP by Adweek



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CNN Day Demo Fox News Growth MSNBC Primetime Ratings Total
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