Levi’s England collection. Image source- Levi’s
Levi’s, the American denim and lifestyle powerhouse, has debuted a new collaboration with The Football Association and the England National Team ahead of this summer’s FIFA World Cup.
The Levi’s England Collection is included within the brand’s Football Federation partnerships, which also feature Mexico, the USA, and France, aligning with Levi’s ongoing strategy to fuse heritage design with contemporary fan expression ahead of the World Cup in the US, Canada, and Mexico.
Levi’s describes the five‑piece capsule as a tribute to the “passion and ritual of English football fandom,” built around the England National Team’s red‑and‑white identity and marked by the unmistakable Three Lions crest.
The collection includes Levi’s Type II Trucker Jacket, featuring a bold back patch inspired by federation branding, and the Type III Jacket with the crest positioned front and centre. These sit alongside Red 478 Baggy Shorts, a bandana and a red tote, which have all been designed to be worn together or styled individually.
The capsule includes a Type II Trucker Jacket distinguished by a bold federation‑inspired back patch, and a Type III Jacket with the crest positioned front and centre. These are complemented by Red 478 Baggy Shorts, a bandana, and a red tote—each designed to be styled together or worn individually.
In a statement, Leo Gamboa, Levi’s vice president of global collaborations, noted that with England, the team aimed for “every detail of the collection and campaign to feel true to the culture.”
“Collaborating with an iconic football federation was a seamless fit, and involving 194 introduced a genuine, London‑rooted sensibility. We can’t wait to see supporters wearing these designs during the tournament this summer.”
The Levi’s England Collection is now offered at select Levi’s retail stores and online at levi.com, with pricing from £27 to £170, or $30 to $190.
The launch of the Levi’s England Collection reinforces the brand’s continued commitment to honouring global football culture through thoughtful design and meaningful partnerships.
As the World Cup approaches, the collaboration provides fans with a considered range of pieces that reflect both the heritage of the England National Team and Levi’s longstanding design legacy. The collection marks another step in Levi’s broader strategy to celebrate the intersection of sport, culture, and contemporary style on an international stage.
