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On April 25th, Better World Fragrance House, the high-end fragrance line founded by Drake, introduced its first eau de parfum, “Summer Mink.”
“Summer Mink,” an amber woody creation born from the collaboration between Drake and Givaudan’s senior perfumer Michael Carby, invites wearers to experience a luxurious mink-like warmth even in the summer.
The scent profile of “Summer Mink” features a vibrant opening of Italian citrus, clary sage, and petitgrain, which transitions into a heart of fragrant jasmine sambac and spiced rose oil. The fragrance culminates in a sophisticated base of vetiver, ambrofix, and musk. Presented in a unique globe-shaped bottle, it is further distinguished by the brand’s signature midnight blue draping.
According to Carby, “Summer Mink” embodies a yin-yang philosophy, contrasting warm, creamy base notes with cool spices and vibrant citruses. He added that the unique blend of ingredients was intentionally designed to reflect a diverse global culture with a vision for a Better World.
Marking a milestone as the first celebrity-founded men’s fragrance in Ulta Beauty’s portfolio, “Summer Mink” is currently available on the brand’s website and will launch exclusively online at Ulta on May 11th, followed by a nationwide in-store release on May 12th. The 3.4 oz Eau de Parfum Spray is priced at $148.
According to Lori Singer, president of Parlux Ltd., the launch of “Summer Mink” underscores an exciting new chapter in their partnership with Drake, a collaboration built on a shared passion for innovation, quality, and design.
Featuring a striking bottle and a meticulously crafted scent, “Summer Mink” promises a standout fragrance experience. The statement highlights that its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, is a significant milestone for Better World Fragrance House, bringing Drake’s vision to a broader audience via a leading retail destination. The brand eagerly awaits consumer feedback.
Ultimately, the launch of “Summer Mink” marks not only Drake’s first eau de parfum but also a significant moment for Ulta Beauty, becoming the first retailer to carry a celebrity-founded men’s fragrance in their extensive portfolio. For our US readers, this means you’ll have the exclusive first sniff online from May 11th and in-store from May 12th. For those of us in the UK and across the globe, the fragrance is available now through the brand’s website, offering a chance to experience this unique creation. It will be fascinating to see how “Summer Mink” resonates with fragrance enthusiasts on both sides of the Atlantic.
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