Browsing: Branding

For decades, marketers have embraced the concept of a “consideration set”—a supposedly stable group of brands that consumers weigh before…

The below is a summary of my recent article on the omnipresence of AI. In 2025, AI has transcended its…

0 0 The Bulova Snorkel collection draws inspiration from the ocean’s depths and the recent success of the MoonSwatch. Bulova…

NEWS BRIEFCYE acquired Solvo as part of its goal to expand the capabilities of its continuous exposure management platform. Terms…

Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and…

Image: Shutterstock. Greg Meland. President Trump last week issued a flurry of executive orders that upended a number of government…

0 0 Adidas and Satou Sabally have joined forces in a new partnership that will see the WNBA star represent…

Business Security Incoming laws, combined with broader developments on the threat landscape, will create further complexity and urgency for security…

B2B and B2C brands are often assumed to be very different. One big assumption is that B2C brands are bought…

The Quedelix-5K DAC/Amp is a marvel of engineering on several levels. The most impressive of which is the true 10…