Skechers Announces Isco Alarcón as New Ambassador

Skechers has expanded its sports partnerships by signing Isco Alarcón, the prominent Real Betis Balompié player.

Joining the Skechers team, Isco Alarcón is immediately showcasing their Razor 1.5 Elite boots on the field and will be instrumental in their upcoming football marketing, aiming to broaden Skechers’ presence in Spain and internationally.

As stated by Txerra Díaz, country manager of Skechers Iberia, Isco Alarcón’s distinguished football career at the national level, coupled with his recovery and return to elite play, provided the ideal circumstances for his inclusion in Team Skechers.

We are convinced that Isco Alarcón’s profile is a perfect match for our brand, and he will be instrumental in demonstrating the signature ‘Comfort That Performs’ of our football boots to players in Spain and Portugal.

A top midfielder of his generation, Alarcón’s career trajectory has taken him from Valencia CF and Málaga CF to a highly successful period at Real Madrid, where he captured five UEFA Champions League titles.

With the high-profile signing of Bayern Munich’s Harry Kane at the beginning of the 2023/24 season, Skechers launched its football division and has since experienced rapid growth in the sport. Their product line now includes three Elite boot styles for both men and women, alongside a range of Academy boots designed to meet the needs of players at every level.

Skechers strengthens its presence in Spanish football with the addition of Alarcón, who will now compete alongside Iker Losada, Antonio Sánchez, and Pere Milla, all wearing Skechers football boots.

Skechers Football’s reach extends globally, with prominent athletes like Turkish international Baris Alper Yilmaz, Ghanaian winger Mohammed Kudus, Ukrainian defender Oleksandr Zinchenko, and Swedish forward Anthony Elanga wearing their boots.

As Isco Alarcón embarks on this new chapter of his illustrious career, he does so with the support of Skechers, a brand that prioritizes comfort and performance. His journey, marked by resilience and talent, aligns perfectly with Skechers’ dedication to empowering athletes. This partnership not only highlights Alarcón’s continued pursuit of excellence but also reinforces Skechers’ position as a key player in the competitive world of football footwear. With Alarcón wearing their boots, Skechers is set to gain even more traction among football enthusiasts.

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