Fold7 is producing some interesting stuff and here it is for Amazon’s Audible, as ever a case of Amazon judging the zeitgeist. In booming sound podcasts are seemingly taking over the world and producing unlikely millionaires all over the place (including a Match of the Day producer/presenter who was pretty well off anyway.)
So we have a meditating group rudely interrupted, somehow connecting to (book-listening) train passengers.
Did Jeff Bezos have his rumoured $600m wedding over the holidays? Missed it if he did but the over-rewarded entrepreneur certainly has the knack of finding profitable areas to move into. And Amazon deserves praise for giving indie agencies (more or less) a crack at its generous budgets.
MAA creative scale: 7.
