IoT Satellite IoT: Rethinking market segmentationEditor-In-ChiefNovember 2, 2025 The satellite Internet of Things (IoT) market is undergoing structural change. Once confined to the tracking of assets in areas…
Branding Successful Marketing Focuses On Targeting, Not SegmentationEditor-In-ChiefAugust 24, 2025 From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…
