Browsing: Rebrand

Ok. I’m going to hold my hands up and admit something. Until about a week ago, I had no idea…

When O2 launched in 2014, it called itself an “oxygenated recovery drink.” What’s that? It means it’s infused with oxygen…

This is yet another milestone moment for marketing and brand management. Why? Because the pages of our business press report…

The recent criticism of the new advertising for Jaguar has focused attention on when repositioning of a brand is necessary…