Browsing: Product

Influencer product seeding campaigns are an essential piece of your influencer program. However, the administrative side of influencer gifting campaigns…

Product seeding or gifting campaigns are a central component of most influencer programs. However, marketers can run into a few…

In Traackr’s recent State of Influencer Product Seeding report, 61% of marketers reported that less than half of influencers receiving…

When Bill Gates stepped down from Microsoft’s board in 2020, it seemed to be the end of the entrepreneur’s almost…

Influencer product seeding (aka gifting) campaigns are great for driving awareness and sales. In fact, Traackr’s State of Product Seeding report…

Planning a local product launch? Influencer marketing can take it to the next level.Influencer marketing campaigns with local creators are…

Opinions expressed by Entrepreneur contributors are their own. In any business’s journey, leaders must make tough calls about what products…

A new survey from Traackr, the leading influencer marketing platform, found that up to 65% of brands are sending gifted…

You may agree new product introductions are the lifeblood and engine powering growth of most CPG food, beverage and lifestyle…

Every marketer and business owner out there is constantly looking for the most effective way to sell. And while there’s…