Browsing: Marketing

When O2 launched in 2014, it called itself an “oxygenated recovery drink.” What’s that? It means it’s infused with oxygen…

For most sales firms, the focus is simple: drive numbers, close deals, and move on to the next client.…

In my Marketing Strategy class at Kellogg, I spend a significant amount of time exploring the critical link between finance…

Let’s call it out. CRM has an image problem.For too long, CRM has been boxed in as boring and relegated…

Calling All ADWEEK Readers: We want to hear your thoughts on AI. Please share them by participating in our latest…

Almost every single type of item gets promoted on social media these days, so it shouldn’t be any surprise…

It may only be July, but back-to-school season and fall weather will be here before we know it. Brands, of…

Marketing isn’t as obscure as it used to be, and you have plenty of DIY tutorials and educational resources…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

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