Browsing: Growth

Brands seem to fall victim to some of the clearest, most detectable, beyond-doubt brand-building principles. Netflix is our latest example.…

The adage that history repeats itself is no more apparent than the current state of affairs at Nissan North America.…

AI can create content. It can analyze markets. It can generate ideas, optimize campaigns, personalize experiences, and increasingly act on…

Jack Welch, renowned CEO of General Electric, used to say that your business should be #1 or #2 in your…

The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage.…

In 1967, the song “San Francisco” by Scott McKenzie described “a whole generation, with a new explanation.” The line still…

Most leaders understand positioning. They know their brand needs to stand for something clear, relevant, and defensible in the minds…

Perhaps the most interesting thing about AI is that it is new yet nothing new. AI is certainly new to…

Ferrari’s recent introduction of the Luce, its first fully electric four-door model, has sparked exactly the kind of controversy one…

Each year, research firms such as CB Insights analyze why both startups and new products from mature companies fail. On…