Browsing: Growth

Once there was a really fun, spirited airline that flew out of Dallas, Texas. This airline positioned itself as “The…

Poor Genrich Altshuller was an inventive genius, engineer, scientist, journalist, and author. Yet he was jailed in a Soviet gulag…

Uncertainty around US economic policy is near record highs. As measured by the Federal Reserve, the index of uncertainty reached…

A couple of years ago, it was really clear that drivers who needed rental cars did not want to drive…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

It is axiomatic that a successful brand should command a premium price in the marketplace. Customers willingly pay such premiums…

In its most recent January 2025 earnings report, Boeing indicated it suffered a $4 billion loss, roughly four times “worse”…

The numbersPublicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of €16 billion ($16.52 billion). Organic growth…

For decades, marketers have embraced the concept of a “consideration set”—a supposedly stable group of brands that consumers weigh before…

Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and…