Advertising Let AI be the judge: Kantar’s creative effectiveness awards 2025Editor-In-ChiefApril 9, 2025 Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with…
Advertising WPP scores triple whammy with WARC Effectiveness winEditor-In-ChiefMarch 26, 2025 Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
Trending How RLHF is Transforming LLM Response Accuracy and EffectivenessEditor-In-ChiefDecember 2, 2024 Large language models (LLMs) have advanced beyond simple autocompletion, predicting the next word or phrase. Recent developments allow LLMs to…
