Browsing: culture

One of the most difficult tasks for brand marketers is aligning an enterprise around a corporate Brand Purpose (North Star)…

Jack Welch, renowned CEO of General Electric, used to say that your business should be #1 or #2 in your…

Some of the most consequential decisions a brand makes never arrive looking consequential. They appear as cost decisions. Growth plans.…

Most leaders understand positioning. They know their brand needs to stand for something clear, relevant, and defensible in the minds…

There is a moment in many employee-owned companies when the story sounds complete. “We are employee-owned.” It is a powerful…

Most mid-market leaders are not short on ideas. They are short on confidence. They are being asked to move faster…

Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is hoping to pierce the boredom barrier among its…

Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that…

Financial geniuses on Wall Street appear to be happy that there is new leadership at Harley-Davidson, Artie Starrs as CEO.…

Brand strategy is entering a more demanding era. For CEOs, CMOs, and CFOs, the question is no longer whether brand…