Branding Why Marketing Lacks Credibility And InfluenceEditor-In-ChiefAugust 14, 2025 A recent study by McKinsey & Company documents the continuing decline in the influence of the marketing function and the growing…
Branding How AI-Fueled Content Threatens Creator CredibilityEditor-In-ChiefMarch 7, 2025 I haven’t devoted much space to AI-related stories due mostly to the vast overload of perspectives already in the public…
