Advertising YouTuber Jesser Launches Parent Company, Preps ExpansionEditor-In-ChiefApril 12, 2026 On Friday, the YouTube creator Jesse “Jesser” Riedel announced the formation of JesserCo., a new parent company that will unite…
Advertising Why Kerrygold’s Butter-Themed Influencer Trip Went Viral on TikTokEditor-In-ChiefJune 14, 2025 Kerrygold’s recent brand trip proves influencer trips are still a way to generate positive buzz.In the past couple of years,…
Advertising From Michael Jordan’s Boxers to Gronk’s Gonads, Five Ways Celeb Endors…Editor-In-ChiefMay 6, 2025 Last year, the NFL hunk Rob Gronkowski did what many retired athletes do—he appeared in an advertisement. Gronk’s no stranger…