Browsing: Consumers

I am occasionally asked which metric I consider best for tracking consumers. There’s no hesitation with my answer. It’s new…

Part 1: The Rise of Chargebacks There are some distribution operational situations that have a direct impact on the cost…

Photo by: Kris Krüg (CC BY-NC-ND 2.0), via Flickr TORONTO — Rachel Doran, executive director of Clean Energy Canada, made…

Unfortunately, the average US consumer in 2025 is finding it harder and harder to make ends meet. Middle-income households…

By Ghaida Shanti In the ever-changing world of digital marketing, trust has become a currency. In the Middle East, that trust…

Growing up as a Filipino American kid in the ’90s, I rarely saw people who looked like me in commercials,…

By Ghaida Shanti In the ever-changing world of digital marketing, trust has become a currency. In the Middle East, that trust…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Is AI the end of Marketing? Answering this question in the affirmative puts you in fraught company. Many have proclaimed…