Browsing: Connected TV News

Today, global commerce media platform Criteo and WPP Media announced a new partnership that aims to scale commerce intelligence to CTV, with…

A “rendezvous with destiny” was how the Warner Bros.–Discovery merger was described by its CEO back in 2022. In a…

Amazon Ads and Roku entered into an exclusive partnership on Monday to create what the companies describe as the largest…

When Warner Bros. Discovery took a reduced role in the upcoming 11-year NBA rights deal, the company’s sports future looked…

Walmart is gearing up to make its pitch for TV advertising dollars.Walmart closed its $2.3 billion acquisition of Vizio in…