Browsing: business

With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view. Since the turn of the century, uncertainty has been…

Recently, someone asked me: What is your theory of change? This question has stayed with me. Not because I didn’t…

I’ve been reading about soft power a lot lately. Soft power…. It’s a term we typically associate with nations—with their…

A day does not go by without a brand reference to value. In an uncertain environment, brands are particularly laser-focused…

The possibility exists that U.S. food manufacturers will need to eliminate food colors from their offerings. If this happens, products…

Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of the most talked-about partnerships in years. Within days…

In uncertain times, a promise is not enough. Today, 73% of Americans are anxious about the results of the 2024  election,…

Kelly Carter, Leader, Virtual Sales Canada at Cisco Meraki Jill Crowley, Senior Manager of Cloud Architecture at Softchoice    …

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Uncertainty is near an all-time high. Since 1985, the U.S. Federal Reserve has tracked an uncertainty index—and it’s now skyrocketing,…