Browsing: Amazon News

As we saw on Black Friday, Amazon’s AI assistant, Rufus is reshaping consumer behavior. Sessions that led to purchases doubled…

Amazon’s decision to expand Prime Day from two days to four days this year looks like it will likely pay…

Now twice as long—four days, instead of two—Amazon’s 2025 Prime Day is stepping into unknown territory.Below are four trends marketers…

Amazon is making its biggest bet this year on its annual sales palooza, turning the two-day Prime Day event into…