Browsing: advertising

Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

An angry undercurrent of frustration with brands haunts the marketplace. This, perhaps, has never been more evident than in the…

The Power of Integrated Digital Strategies Backspace Marketing, a leader in digital marketing innovation, has mastered the art of…

For startups operating on tight budgets, every marketing decision matters. Social media advertising has evolved into a powerful channel…

Sir Martin Sorrell built his empire at WPP with acquisitions – some of which, like Ogilvy and Chris Ingram’s Tempus…

The below is a summary of my recent podcast on AI Manipulation. What if the AI you rely on every…