Browsing: Branding

You may not know Vesta Stoudt, but you definitely know what she invented—duct tape. Her story holds a lesson for…

Apple is planning a huge shakeup to its naming scheme for software updates. Bloomberg reports that this year’s iOS update…

0 0 Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known…

Meeting sustainability goals has become an operational priority across many sectors. Investors, customers, and regulators expect businesses to demonstrate measurable…

In the current era, businesses are increasingly using tailored consumer experiences to stand out in the competitive market. Customers now…

The latest acquisition news is that 3G Capital is buying Skechers, the footwear brand. Reuters indicates that the deal stands…

The U.S. government today unsealed criminal charges against 16 individuals accused of operating and selling DanaBot, a prolific strain of…

0 0 Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as…

ESET Research has been tracking Danabot’s activity since 2018 as part of a global effort that resulted in a major…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…