Werther’s Original is turning up the volume on the softer side of caramel this summer with Soft Caramel Rock, a new music genre inspired by the smooth, creamy texture of Werther’s Original Soft Caramels.
To celebrate the Soft Caramel Rock launch, several lucky fans will have the chance to immerse themselves in the sweet sounds of Soft Caramel Rock with a limited-edition Werther’s Original Soft Music Machine, a portable cassette player that can play original Soft Caramel Rock-inspired tunes and your other favourite tapes.
Soft Caramel Rock
Soft Caramel Rock blends the mellow smoothness of soft rock with the creamy richness of caramel, layered with textured vocals and smooth jazz tones that define the genre. Made with real butter and fresh cream, Werther’s Original Soft Caramels deliver the indulgent texture that inspired the Soft Caramel Rock music genre, bringing caramel lovers a satisfying moment of enjoyment in everyday life.
As part of the campaign, Werther’s Original is launching a sweepstakes where fans can enter for a chance to win one of 200 limited-edition Werther’s Original Soft Music Machine prize packages. Each prize includes the Soft Music Machine cassette player, branded plug-in headphones, a custom Soft Caramel Rock mixtape, and one 4.51-ounce bag of Werther’s Original Soft Caramels.
“Soft rock music has that same smooth, indulgent feel that people love about our soft caramels, so bringing the two together felt like a natural fit,” said Kelly Cook, President at Storck USA, L.P. “Soft Caramel Rock gave us a new way to celebrate and reintroduce fans to the softer side of Werther’s Original.”
As consumers embrace nostalgia, collectible media, and tactile moments, Soft Caramel Rock taps into a growing cultural appetite for analogue connection. From vinyl records and cassette tapes to comforting rituals and “softness” trends across culture, consumers are increasingly drawn to experiences that feel familiar and emotionally grounding.
Soft Music Machine
Designed as a collectible item, the Soft Music Machine blends retro-inspired design with original music that brings the feeling of Soft Caramel Rock to life. Together, the music and taste of Werther’s Original Soft Caramels create a multi-sensory experience inspired by the nostalgia of classic soft rock culture.
Don’t Miss Out!
Fans can enter the sweepstakes from July 7 through July 31, 2026, for a chance to win by following @werthersoriginalus on Instagram, commenting on the official sweepstakes post, and tagging two friends. See the full contest rules and information @werthersoriginalus.
Werther’s Original Soft Caramels are available at retailers in the US. For more information, visit Werther’s-Original.us, and follow them on Facebook and Instagram.
