X Shares Key Data on Holiday Season Planning [Infographic]

As we enter the second half of the year, it’s time to start planning your holiday campaigns, and mapping out the optimal path to maximizing your Christmas and sales day messaging.

Yes, it’s still months away, and yes, it feels way too early to be thinking about end-of-year. But the data shows that people are now shopping earlier and earlier, and if you want to ensure your product is front-of-mind, you need to get active now in building your strategy.

And if your target audience is on X, then this is for you.

The platform formerly known as Twitter has published a new holiday shopping overview, which includes info on key dates, engagement, and X’s top ad options to tap into major events.

Some handy info, which could help to spark your thinking about your strategy.