How to Align Your SEO Process With AI Discovery [Infographic]

Generative AI is changing search habits, with 20% of people changing their primary search platform over the past year, and 78% of web users at least trying out gen AI search.

Combine that with the presence of AI chatbots, and AI search summaries, like those that now appear on most Google searches, and you can assume that these generated results are going to play a much bigger part in the discovery process moving forward.

So what does that mean for SEO, and how you ensure that your brand continues to appear in relevant search results, as habits evolve and shift?

This checklist from SEMRush may help, providing some practical tips on how you can align your SEO efforts with AI-discovery discovery.

This is an evolving area, with many elements still in development. But these pointers could help you ensure that your web pages remain relevant, and continue to drive traffic.