Chanel Taps Kendrick Lamar for Spring 2025 Eyewear Campaign |

Chanel Spring 2025 eyewear campaign, arriving April 22, will feature Grammy-winning rapper and entrepreneur Kendrick Lamar. Through this collaboration, the iconic fashion house continues to blend music and style, reinforcing its commitment to cultural storytelling and youth engagement worldwide.

Actors Margaret Qualley, Lily-Rose Depp, and Nana Komatsu join Kendrick Lamar in Chanel’s latest eyewear campaign, which spotlights the brand’s newest collection. With this initiative, Chanel seeks to connect with culturally engaged consumers across key global markets.

Chanel’s relationship with Kendrick Lamar took shape in 2023 when he donned a custom look by the fashion house at the Met Gala. By early 2024, his creative company, pgLang, deepened the collaboration with Chanel through The Button, a fashion short film unveiled during the brand’s haute couture presentation in Paris.

While Chanel is best known for womenswear, Kendrick Lamar’s involvement highlights the brand’s inclusive vision, particularly in eyewear. His participation also underscores Chanel’s evolving approach to storytelling, embracing cross-disciplinary collaborations that merge fashion and entertainment.

As one of Chanel’s most dynamic commercial segments, eyewear serves as an essential gateway for new consumers. The brand has reinforced its commitment to this category through retail expansion and compelling seasonal storytelling. According to Chanel’s fashion division president, Bruno Pavlovsky, eyewear goes beyond utility, playing a pivotal role in the house’s business model and broader brand strategy.

With this collaboration, Kendrick Lamar joins an exclusive roster of male ambassadors at Chanel, alongside G-Dragon and Timothée Chalamet. The partnership has the potential to evolve beyond the campaign, with pgLang spearheading creative projects that merge Chanel’s legacy with modern culture.

As Chanel’s latest campaign unfolds, it underscores a larger transformation in luxury marketing, where brand authenticity and strategic partnerships across industries are vital for maintaining global influence in a rapidly evolving landscape.

This campaign is more than an eyewear launch—it’s a statement on the future of luxury. As Chanel continues to evolve, forging connections across fashion, music, and culture, it proves that relevance isn’t about maintaining tradition—it’s about redefining it. And with Kendrick Lamar at the forefront, this moment marks a shift that will resonate far beyond the frames.

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